Enablement Builders

Helping organizations define and build best-in-class enablement practices with proven frameworks and programs that lead to impactful customer engagements & accelerated successful outcomes.    

PHOTO CREDIT: Will van Wingerden, Old Harry Rocks, United Kingdom

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A Case for Change - Shifting Business Climate

The changing business landscape of the past several decades have dramatically shifted how business operates.  The role of the buyer is more demanding and it requires that organizations show up with market leading ideas and transformational thinking driven through impactful engagements. 

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PHOTO CREDIT: Rob Bates, Mam Tor, Castleton, United Kingdom

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Focus on the Customer - Looking Outside In

Vendors tend to want to talk about how incredibly unique their products and offering are in the market.  While it is important to bring differentiation forward, it is critical to start the conversation around the customer, their journey and what they are trying to achieve.

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PHOTO CREDIT: Matt Noble, Rib Mountain, Wausau, WI, US

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Role-Based Effectiveness - Impactful Development

Role-based effectiveness is a framework that defines the ongoing development journey (ever- boarding) and expectations of unique GTM roles.  It centers on defining the specific knowledge, skills and business outcomes required to be successful over time and advance to the next level of opportunity.

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PHOTO CREDIT: Anastasia Petrova: Carpathian Mountain Range, Romania

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Impact Driven Enablement - Peak Performance

Revenue enablement has become a critical part of an organization’s ability to establish and expand its place in the market.  In order for the enablement practice to have relevance and support, there needs to be clear impact and outcomes for the customer, the organization and all GTM roles.

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PHOTO CREDIT: Rocco Caruso, Switzerland

Greg Wolfe


My enablement career was formed through my early days as a direct seller and marketing manager, when I realized my passion for customer positioning and visioning. I have worked to create methodologies and approaches that elevate customer engagements and lead to strong business outcomes. I believe that learning must be inspiring, consumable and ultimately centered around a differentiated customer experience.

I have spent most of my career with information technology and enterprise software companies such as Box, Inc., iRhythm Technologies, IBM, Cognos and Lotus Development.  I am currently a partner consultant with Winning by Design and do independent work with organizations in the SaaS and product-led offerings space.  I work remotely and split my time between San Francisco and Traverse City, Michigan.  I enjoy running, biking, global travel, music, cooking, local cuisine and exploring the many scenic destinations California and Northern Michigan have to offer.

  • Focused passion - communicate clearly through strong belief and self awareness
  • Balanced thought leadership - think strategically and execute with creativity and practicality
  • Impactful execution - strong project management with focus on tangible outcomes
  • Extraordinary connector - establishing relationships around common goals
  • Cross-organizational credibility - From senior leadership to the ground teams
  • Sincere collaborator - transparent motivator of people & teams

Enable others to be their best by connecting to their unrealized talents

Created from following Simon Sinek's "Find your Why”

PHOTO CREDIT: Ramiro Checchi, Golden Gate Bridge, San Francisco, California

Professional Skills

People Skills

My “Why”

Favorite Quotes

“You never really understand a person until you consider things from their point of view — until you climb into their skin and walk around in it”

Atticus Finch from “To Kill a Mockingbird”

“If you are always trying to be normal, you will never know how amazing you can be”

Maya Angelou